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Ideally, when you go into an interview, you want the employer or admissions committee to say "Wow!" when you begin to discuss research or company issues, concerns, problems, and opportunities. Your knowledge will set you apart from the competition.
How do you get that kind of information?
 Get on the Internet or head for the library. Research the industry for trends and problems. Research the company for financial data (annual reports if available), industry reputation, quality and value of products and services, community relations, track record of relationships with employees, pending lawsuits, and company goals and mission statement.
If you are interviewing for a research position or for graduate school, see if any articles have been written by the person(s) you will be interviewing with. If you can intelligently discuss an article that your potential boss has written, you will make a great impression.
Prepare written summaries of your research and observations and include them in your portfolio.
What kinds of questions might I be asked in an interview?
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